Boost Patient Acquisition with Result Driven Healthcare Digital Marketing Strategies with The Brand Digital
We can recognize that if you work in healthcare, you’re likely more concerned with patient care than digital marketing. However, in today’s competitive market, healthcare organizations must have a strong internet presence in order to attract new patients and remain profitable.
Healthcare Marketing: The Stats That Matter
Before making a phone call or scheduling an appointment, 77% of potential patients use search engines. This indicates that people are looking into you and your competition. Before scheduling a meeting, they examine your website design, social media networks, third-party sites, and reviews.
More than 75% of adults, according to Pew Research, use social media to connect with others, read the news, and entertain themselves. Doctors and other healthcare providers should use social media to communicate with patients and promote their brands.
Actually, 68% of internet users look for information about a specific health condition or disease. As a service provider, you should portray your company as a leader in the sector. Developing an effective content marketing approach that addresses specific medical issues and diseases helps build trust and credibility for your healthcare brand.
Also more importantly before choosing a healthcare practitioner, almost all (94%) patients browse online reviews. Prospective patients are reading online reviews to get a sense of what other people are saying about them. Good ratings are crucial for generating a good first impression and increasing the likelihood of individuals becoming patients.
Because customers and patients are increasingly turning to online resources for health-related information, it’s critical that your business be found on search engines, local directories, and popular social media platforms. We have the resources and the knowledge at The Brand Digital to build a strong digital marketing strategy that will bring new visitors to your website and convert them into paying customers.
For doctors and other patient-centric healthcare professionals and hospitals, we offer bespoke digital marketing solutions. We can assist you in expanding your practice by improving patient satisfaction, attracting new patients, and retaining existing ones.
When it comes to medical marketing for healthcare, we understand that there is no one-size-fits-all answer. Our team of professionals is well-versed in the complexities of SEO and other digital marketing solutions, and is capable of developing custom-tailored online marketing strategies that will propel your practice to new heights.
Our five Pillars of Marketing Success can help you expand your practice
A Powerful Online Presence Having a noticeable web presence in today's digital world might help you acquire more patients and grow your market share.
Attract New Patients Through Custom Advertisements on Various Platforms. Such as SEO, Social Media, Adwords, Content Marketing, Citations, Portal Listings etc.
An Excellent Online Reputation Maintaining a positive internet reputation is critical with an ever-increasing number of patients examining online reviews before choosing services.
Enhance the patient's experience A great patient experience is ensured through assessing service quality, treatment effectiveness, and interaction with patients, resulting in increased patient engagement and retention.
A patient base that is happy and loyal the keys to building and maintaining a loyal patient base are prompt settlement of patient grievances and a continuous emphasis on improving your practice.
The Brand Digital assists you in the development of trust and credibility
Medical experts and healthcare providers must have a high level of trust. A good medical marketing agency will have a strategy in place to improve your internet reputation. For starters, they can create a content strategy that will position your business as an expert on key health-related themes. By assisting potential patients with their health-related queries via a blog, you project a medical expert brand.
A reputation and review management plan should also be in place at the agency. This is especially important if you’re dealing with a lot of bad news, a malpractice case, or a lot of bad reviews. Your healthcare company’s digital reputation can be repaired or even improved with the help of the proper agency.
We ensure you get a good return on your investment.
Marketing is an investment, and getting the results you paid for is in your organization’s best interest. To put it another way, a healthcare marketing agency must be able to produce outcomes. Although some components of digital marketing take a long time to see results (SEO, content marketing), you should be satisfied that your marketing effort is improving your brand in measurable ways.
A good agency understands the difference between grandiose promises and cookie-cutter solutions. Check to see if the agency has a system in place to track and report on results.
Critical marketing KPIs including the amount of leads, lead quality, traffic, and the number of calls or appointments should all improve significantly over the course of a few months. You’ve decided to hire a healthcare marketing firm because you want to see results.
